Malhotra, Naresh K.
Marketing research : an applied orientation /
Naresh K. Malhotra.
- Arab World Ed
- Upper Saddle River, NJ : Pearson, c2010.
- vii, 897 p. ; 28 cm.
Includes bibliographical references (p. 834-873) and index.
9781408272367
2009011023
Marketing research.
Marketing research--Methodology.
HF5415.2 / .M29 2010
658.83