Parasuraman, A. <br/><br/>
Marketing research / 
A. Parasuraman, Dhruv Grewal, R. Kishnan. 
 - 2nd ed. 
 - Boston :  Houghton Mifflin Co.,  c2007. 
 - xxii, 638 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references (p. 581-611) and indexes. 
<br/><br/><label>ISBN: </label>061866064X (instructor's exam copy) 0618660631 (main student text) 
<br/><br/><label>LCCN: </label>2005936447 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .P373 2007 
<br/><br/><label>Dewey Class. No.: </label>658.83