TY  - BOOK
AU  - Kolb,Bonita M
TI  - Marketing research for non-profit, community and creative organizations: how to improve your product, find customers and effectively promote your message 
SN  - 9780750687607 (pbk.)
AV  - HF5415.2 .K65 2008
U1  - 658.83 22
PY  - 2008///
CY  - Amsterdam, Boston
PB  - Butterworth-Heinemann/Elsevier
KW  - Marketing research
KW  - Nonprofit organizations
KW  - Marketing
KW  - Research
KW  - Methodology
N1  - Includes bibliographical references and index
ER  -