Boyd, Harper W <br/><br/>
Marketing research :  text and cases / 
Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch 
 - 6th ed 
 - Homewood, Ill. :  R.D. Irwin,  1985 
 - xv, 836 p. :  ill. ;  25 cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0256031835 
<br/><br/><label>LCCN: </label>84080813 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .B65 1985 
<br/><br/><label>Dewey Class. No.: </label>658.83