TY  - BOOK
AU  - Boyd,Harper W
AU  - Westfall,Ralph L
AU  - Stasch,Stanley F
TI  - Marketing research: text and cases 
SN  - 0256031835
AV  - HF5415.2 .B65 1985
U1  - 658.83 
PY  - 1985///
CY  - Homewood, Ill.
PB  - R.D. Irwin
KW  - Marketing research
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -