Pride, William M

Marketing : concepts and strategies / William M. Pride, O.C. Ferrell - 10th ed - Boston : Houghton Mifflin, c1997 - xxxii, 666 p. : col. ill., col. maps ; 26 cm

Includes bibliographical references and indexes

039578574X

96076948


Marketing

HF5415 / .P658 1997

650