Pride, William M Marketing : concepts and strategies / William M. Pride, O.C. Ferrell - 10th ed - Boston : Houghton Mifflin, c1997 - xxxii, 666 p. : col. ill., col. maps ; 26 cm Includes bibliographical references and indexes ISBN: 039578574X LCCN: 96076948 Subjects--Topical Terms: Marketing LC Class. No.: HF5415 / .P658 1997 Dewey Class. No.: 650