Kotler, Philip <br/><br/>
Marketing :  an introduction / 
Philip Kotler, Gary Armstrong 
 - 4th ed 
 - Upper Saddle River, N.J. :  Prentice Hall,  c1997 
 - xxix, 130 p. :  col. ill. ;  26 cm 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0132527103 
<br/><br/><label>LCCN: </label>96019557 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .K625 1997 
<br/><br/><label>Dewey Class. No.: </label>658.8