TY  - BOOK
AU  - Hansen, Anders
AU  - Hansen,Anders
TI  - Mass communication research methods
SN  - 0814735711 (clothbound)
AV  - P91.3 .M366 1998
U1  - 302.23 21
PY  - 1998///
CY  - New York
PB  - New York University Press
KW  - Mass media
KW  - Research
KW  - Methodology
N1  - Includes bibliographical references (p. 320-331) and index; Machine generated contents note: I -- List of Figures and Tables -- Acknowledgements -- 1 Mass Communication Research Methods: -- Introduction -- 2 Mass Communication Research: Asking the Right -- Questions -- James D. Halloran -- 3 Participant Observation: Researching News -- Production -- 4 Policy and Archival Research -- 5 Content Analysis -- 6 Analysing the Moving Image: Narrative -- 7 Analysing the Moving Image: Genre -- 8 Analysing Visuals: Still and Moving Images -- 9 Media Audiences: Survey Research -- 10 Media Audiences: Focus Group Interviewing -- 11 Computer-assisted Handling And Analysis Of Data -- Appendix Sources/Resources in Mass Communication -- Research -- Index
UR  - http://www.loc.gov/catdir/toc/fy02/97024755.html
UR  - http://www.loc.gov/catdir/enhancements/fy0807/97024755-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0807/97024755-d.html
ER  -