TY  - BOOK
AU  - Wimmer,Roger D
AU  - Dominick,Joseph R
TI  - Mass media research: an introduction 
T2  - Wadsworth series in mass communication and journalism
SN  - 0534244742
AV  - P91.3 .W47 1997
U1  - 302.23072 21
PY  - 1997///
CY  - Belmont [Calif.]
PB  - Wadsworth Pub.
KW  - Mass media
KW  - Research
N1  - Includes bibliographical references and indexes
ER  -