TY  - BOOK
AU  - Wimmer,Roger D.
AU  - Dominick,Joseph R.
TI  - Mass media research: an introduction 
SN  - 9781439082744 (pbk.)
AV  - P91.3 .W47 2011
U1  - 302.23072 21
PY  - 2011///
CY  - Boston, Mass.
PB  - Cengage- Wadsworth
KW  - Mass media
KW  - Research
N1  - Includes bibliographical references and index
ER  -