Wimmer, Roger D <br/><br/>
Mass media research :  an introduction / 
Roger D. Wimmer, Joseph R. Dominick 
 - 6th ed 
 - Belmont, CA :  Wadsworth Pub.,  c2000 
 - xi, 499 p. :  ill. ;  24 cm 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0534560075 
<br/><br/><label>LCCN: </label>99029037 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research
<br/><br/><label>LC Class. No.: </label>P91.3  / .W47 2000 P91.3  / .W47 2000 
<br/><br/><label>Dewey Class. No.: </label>302.23