McQuail, Denis McQuail's mass communication theory / Mass communication theory Denis McQuail - 5th ed - London : SAGE Publications, 2005 - viii, 616 p. : ill. ; 24 cm Includes bibliographical references and indexes ISBN: 1412903718 (cased) 1412903726 (pbk.) Subjects--Topical Terms: Mass mediaCommunication Dewey Class. No.: 302.23