TY  - BOOK
AU  - McQuail,Denis
TI  - McQuail's mass communication theory
SN  - 1412903718
U1  - 302.23 
PY  - 2005///
CY  - London
PB  - SAGE Publications
KW  - Mass media
KW  - Communication
N1  - Includes bibliographical references and indexes
ER  -