TY  - BOOK
AU  - Asser Adel 
TI  - Measuring Consumer preference and buying behavior of Local versus international brands / GP / Dr. El-sayed Nagy
U1  - 658.800715 
PY  - 2012///]
CY  - Giza
PB  - MSA, 
KW  - Management
KW  - Marketing
KW  - Consumer Behavior
ER  -