TY  - BOOK
AU  - Amera ElTohamy
TI  - Measuring the effect of Consumer Perception of Changing brand name on Consumer Buying behavior Application on (click-Vodafone)/GP/Dr.ElSayed Nagy
PY  - 2009///]
CY  - Giza
PB  - MSA, 
KW  - Management
KW  - Marketing
KW  - Consumer Perception
KW  - Vodafone
KW  - Egypt
ER  -