TY  - BOOK
AU  - dina hodroj
TI  - Measuring the impact of celebrities in advertisements on consumer brand preference // GP // dr.yasser tawfik 
U1  - 658 
PY  - 2010///]
CY  - Giza
PB  - MSA
KW  - Management
KW  - Marketing
KW  - Advertisements
KW  - Measuring
ER  -