TY  - BOOK
AU  - Martin, Dennis G
ED  - Robert D Coons
TI  - Media Flight Plan V:  a strategic approach to media planning theory and practice
SN  - 0963251597
U1  - 659.1 
PY  - 2011///]
CY  - New York
PB  - DEER CREELK, 
KW  - Advertising layout and typography
KW  - Advertising media planning
ER  -