TY  - BOOK
AU  - Hall,Robert W.
TI  - Media math: basic techniques of media evaluation 
SN  - 0844231282 :
AV  - HF5826.5 .H35 1991
U1  - 659.10151 20
PY  - 1991///
CY  - Lincolnwood, Ill., USA
PB  - NTC Business Books
KW  - Advertising media planning
KW  - Mathematics
N1  - Includes bibliographical references and index
ER  -