TY  - BOOK
AU  - Goodrich,William B.
AU  - Sissors,Jack Zanville
TI  - Media planning workbook: with discussions and problems 
SN  - 0844235024 (alk. paper)
AV  - HF5826.5 .G66 1996
U1  - 659.111 20
PY  - 1996///
CY  - Lincolnwood, IL
PB  - NTC Business Books
KW  - Advertising media planning
UR  - http://www.loc.gov/catdir/description/mh022/95039649.html
UR  - http://www.loc.gov/catdir/toc/mh022/95039649.html
UR  - http://www.loc.gov/catdir/enhancements/fy0737/95039649-b.html
ER  -