TY - BOOK AU - Surmanek,Jim TI - Media planning: a practical guide SN - 0844235121 AV - HF5826.5 .S86 1996 U1 - 302.230684 PY - 1996/// CY - Lincolnwood, Ill., USA PB - NTC Business Books KW - Advertising media planning KW - United States N1 - Includes bibliographical references and index ER -