Eastman, Susan Tyler. <br/><br/>
Media programming :  strategies and practices / 
Susan Tyler Eastman, Douglas A. Ferguson. 
 - 8th ed. 
 - Boston, MA :  Thomson/Wadsworth,  c2009. 
 - xiii, 466 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 437-444) and indexes. 
<br/><br/><label>ISBN: </label>9780495500537 (pbk.) 0495500534 (pbk.) 
<br/><br/><label>LCCN: </label>2007938732 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television programs--Planning.<br/>Radio programs--Planning.<br/>Cable television--Planning.<br/>Mass media--Planning.
<br/><br/><label>LC Class. No.: </label>PN1992.55  / .E18 2009 
<br/><br/><label>Dewey Class. No.: </label>791.45023