TY  - BOOK
AU  - Eastman,Susan Tyler
AU  - Ferguson,Douglas A.
TI  - Media programming: strategies and practices 
SN  - 9780495500537 (pbk.)
AV  - PN1992.55 .E18 2009
U1  - 791.45023 
PY  - 2009///
CY  - Boston, MA
PB  - Thomson/Wadsworth
KW  - Television programs
KW  - Planning
KW  - Radio programs
KW  - Cable television
KW  - Mass media
N1  - Includes bibliographical references (p. 437-444) and indexes
ER  -