Crawford, C. Merle 1924-

New products management / Merle Crawford, Anthony Di Benedetto. - 8th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2006. - xx, 540 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and index.

0072961449 (alk. paper)

2004057947


New products--Management.

HF5415.153 / .C72 2006

658.575 / C.C.N 2014