Crawford, C. Merle 1924- New products management / Merle Crawford, Anthony Di Benedetto. - 8th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2006. - xx, 540 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing . Includes bibliographical references and index. ISBN: 0072961449 (alk. paper) LCCN: 2004057947 Subjects--Topical Terms: New products--Management. LC Class. No.: HF5415.153 / .C72 2006 Dewey Class. No.: 658.575 / C.C.N 2014