Crawford, C. Merle 1924-
New products management /
Merle Crawford, Anthony Di Benedetto.
- 9th ed.
- Boston : McGraw-Hill Irwin, c2008.
- xviii, 558 p. : ill. ; 24 cm.
Includes bibliographical references (p. 505-508) and index.
9780073529882 (alk. paper) 0073529885 (alk. paper) 9780073529882 0073529885
2007036476
New products--Management.
HF5415.153 / .C72 2008
658.575 / C.C.N 2008