Persuasion : theory & research /
Daniel J. O'Keefe.
- 2nd ed.
- Thousand Oaks, CA : Sage Publications, c2002.
- xvi, 365 p. ; 24 cm.
Includes bibliographical references (p. p265-338) and index.
Persuasion, attitudes, and actions -- Functional approaches to attitude -- Belief-based models of attitude -- Cognitive dissonance theory -- Theories of behavioral intention -- Elaboration likelihood model -- The study of persuasive effects -- Source factors -- Message factors -- Receiver and context factors.