TY  - BOOK
AU  - O'Keefe,Daniel J.
TI  - Persuasion: theory & research 
SN  - 0761922008
AV  - BF637.P4 O54 2002
U1  - 153.852 21
PY  - 2002///
CY  - Thousand Oaks, CA
PB  - Sage Publications
KW  - Persuasion (Psychology)
N1  - Includes bibliographical references (p. p265-338) and index; Persuasion, attitudes, and actions -- Functional approaches to attitude -- Belief-based models of attitude -- Cognitive dissonance theory -- Theories of behavioral intention -- Elaboration likelihood model -- The study of persuasive effects -- Source factors -- Message factors -- Receiver and context factors
UR  - http://www.loc.gov/catdir/enhancements/fy0656/2001005182-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0656/2001005182-t.html
ER  -