Stiff, James B. <br/><br/>
Persuasive communication / 
James B. Stiff , Paul A. Mongeau 
 - 2nd ed 
 - New York :  London :  Guilford Press,  2003 
 - 351 p. :  ill. ;  24 cm. 
 - The Guilford communication series .
<br/><br/>Includes bibliographical references (p. 251-273) and index. 
<br/><br/><label>ISBN: </label>0898623081 (acidfre paper) 
<br/><br/><label>LCCN: </label>93023401  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Rhetoric)<br/>Persuasion (Psychology)<br/>Attitude (Psychology)
<br/><br/><label>LC Class. No.: </label>P301.5.P47  / S75 1994 
<br/><br/><label>Dewey Class. No.: </label>303.342