TY  - BOOK
AU  - Bettinghaus,Erwin Paul
AU  - Cody,Michael J
TI  - Persuasive communication
SN  - 0030553520 (pbk.)
U1  - 303.342 
PY  - 1994///
CY  - Fort Worth, TX
PB  - Holt, Rinehart, and Winston
KW  - Persuasion (Psychology)
N1  - Includes bibliographical references and index
ER  -