Donnelly, William J. <br/><br/>
Planning media :  strategy and imagination / 
William J. Donnelly. 
 - 1st ed 
 - Upper Saddle River, N.J. :  Prentice Hall,  c1996. 
 - xvi, 333 p. :  ill., map ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0135678358 
<br/><br/><label>LCCN: </label>95033743  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Planning.<br/>Marketing--Planning.
<br/><br/><label>LC Class. No.: </label>P95.815  / .D66 1996 
<br/><br/><label>Dewey Class. No.: </label>659