Blythe, Jim. <br/><br/>
Essentials of marketing communications  
Jim Blythe. 
 - Third edition. 
 - xii, 332 pages :  illustrations ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>027370205X 9780273702054 
<br/><br/><label>LCCN: </label>2005054965 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.895  / B.J.E 2006