Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 12th ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  c2008. 
 - xxxii, 599, [99] p. :  ill. (chiefly col.) ;  29 cm. 
<br/><br/>Includes bibliographical references (p. R-1 - R-30). 
<br/><br/><label>ISBN: </label>9780137128273 0132390027 (alk. paper) 
<br/><br/><label>LCCN: </label>2007000562 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8