TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 9780136079415 (casebound : alk. paper)
AV  - HF5415 .K636 2010
U1  - 658.8 22
PY  - 2010///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references (p. R1-R26) and indexes; Instructor's review copy -- Instructor's manual with video guide -- Instructor resource center CD-ROM
ER  -