TY - BOOK AU - Benjamin,James TI - Principles, elements, and types of persuasion SN - 0155023551 (pbk.) AV - BF637.P4 B35 1997 U1 - 303.342 21 PY - 1997/// CY - Fort Worth, Tex. PB - Harcourt Brace College Publishers KW - Persuasion (Psychology) KW - Influence (Psychology) KW - Communication KW - Psychological aspects KW - Persuasion (Rhetoric) N1 - Includes bibliographical references (p. 323) and index ER -