Glynn, Carroll J <br/><br/>
Public opinion / 
Carroll J. Glynn [and others] 
 - Second edition 
 - xiv, 495 pages :  illustrations ;  23 cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/> This is a survey text for undergraduate courses which examines the history, meaning and mechanics of public opinion and its use in communicating with and persuading the public. The authors discuss the 5 major theories for understanding public opinion 
<br/><br/><label>ISBN: </label>0813341728 9780813341729 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public opinion--United States<br/>Public opinion--Political aspects--United States
<br/><br/><label>LC Class. No.: </label>HN90.P8  / P84 2004 
<br/><br/><label>Dewey Class. No.: </label>303.380973