Public relations as relationship management : a relational approach to the study and practice of public relations /
edited by John A. Ledingham, Stephen D. Bruning.
- 1st Ed.
- Mahwah, N.J. : L. Erlbaum, 2000.
- xvii, 255 p. ; 24 cm.
- LEA's communication series .
Includes bibliographical references and indexes.
0805830502 (alk. paper)
99013642
Public relations--Management. Communication in organizations. Corporations--Public relations.