Treadwell, Donald. <br/><br/>
Public relations writing :  principles in practice / 
Donald F. Treadwell, Jill B. Treadwell. 
 - Updated ed. 
 - Thousand Oaks, Calif. :  Sage Publications,  c2004. 
 - x, 521 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Introduction --  Public relations writing --  Research for public relations writing --  Planning --  Ethics and corporate culture --  Legal issues and authorities --  Design issues in public relations --  From preparation to practice --  Newswriting for the mass media --  Writing for media under your control --  Writing to persuade --  Writing for the global audience --  Special events --  Research methods for public relations writing --  Code of Professional Standards for the Practice of Public Relations --  Some thoughts on laws and regulations --  Printing issues --  Grammar, usage and punctuation.  Ch. 1.  Ch. 2.  Ch. 3.  Ch. 4.  Ch. 5.  Ch. 6.  Ch. 7.  Ch. 8.  Ch. 9.  Ch. 10.  Ch. 11.  Ch. 12.  Ch. 13.  App. A.  App. B.  App. C.  App. D.  App. E. 
<br/><br/><label>ISBN: </label>0761945997 (pbk. : alk. paper) 9780761945994 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2003025703 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Authorship.<br/>Public relations.<br/>Business writing.
<br/><br/><label>Dewey Class. No.: </label>659.2