TY  - BOOK
AU  - Treadwell,Donald
AU  - Treadwell,Jill B.
TI  - Public relations writing: principles in practice 
SN  - 0761945997 (pbk. : alk. paper)
U1  - 659.2 
PY  - 2004///
CY  - Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Public relations
KW  - Authorship
KW  - Business writing
N1  - Includes bibliographical references and index; Ch. 1; Introduction --; Ch. 2; Public relations writing --; Ch. 3; Research for public relations writing --; Ch. 4; Planning --; Ch. 5; Ethics and corporate culture --; Ch. 6; Legal issues and authorities --; Ch. 7; Design issues in public relations --; Ch. 8; From preparation to practice --; Ch. 9; Newswriting for the mass media --; Ch. 10; Writing for media under your control --; Ch. 11; Writing to persuade --; Ch. 12; Writing for the global audience --; Ch. 13; Special events --; App. A; Research methods for public relations writing --; App. B; Code of Professional Standards for the Practice of Public Relations --; App. C; Some thoughts on laws and regulations --; App. D; Printing issues --; App. E; Grammar, usage and punctuation
UR  - http://catdir.loc.gov/catdir/enhancements/fy0658/2003025703-d.html
UR  - http://catdir.loc.gov/catdir/enhancements/fy0734/2003025703-b.html
ER  -