TY  - BOOK
AU  - Brace,Ian
TI  - Questionnaire design: how to plan, structure and write survey material for effective market research 
T2  - Market research in practice series
SN  - 9780749450281 (pbk.)
AV  - HF5415.3 .B683 2008
U1  - 658.83 22
PY  - 2008///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Market surveys
KW  - Methodology
KW  - Questionnaires
N1  - Includes bibliographical references (p. [286]-293) and index
N2  - Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims
ER  -