Webster, James G. <br/><br/>
Ratings analysis :  audience measurement and analytics / 
James G. Webster, Patricia F. Phalen and Lawrence W. Lichty. 
 - 4th ed 
 -  2014. 
 - xvi, 328 pages :  illustrations ;  23 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780415526524 (pbk.) 9780415526517 (hardback) 
<br/><br/><label>LCCN: </label>2013006689 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television programs--Rating--Methodology.<br/>Television viewers.<br/>Radio programs--Rating--Methodology.<br/>Radio audiences.
<br/><br/><label>LC Class. No.: </label>HE8700.65  / .W42 2014 
<br/><br/><label>Dewey Class. No.: </label>384.544