TY  - BOOK
AU  - Webster,James G.
AU  - Phalen,Patricia F.
AU  - Lichty,Lawrence Wilson
TI  - Ratings analysis: audience measurement and analytics 
SN  - 9780415526524 (pbk.)
AV  - HE8700.65 .W42 2014
U1  - 384.544 23
PY  - 2014///
CY  - New York, NY
PB  - Routledge
KW  - Television programs
KW  - Rating
KW  - Methodology
KW  - Television viewers
KW  - Radio programs
KW  - Radio audiences
N1  - Includes bibliographical references and index
ER  -