TY - BOOK AU - Perebinossoff,Philippe TI - Real-world media ethics: inside the broadcast and entertainment industries SN - 9780240809212 (pbk. : alk. paper) AV - P94 .P3825 2008 U1 - 174 22 PY - 2008/// CY - Amsterdam, Boston PB - Elsevier Focal Press KW - Mass media KW - Moral and ethical aspects N1 - Includes bibliographical references and index; Acknowledgments Foreword by Bob Saget Chapter 1: Ethical Issues: A Starting Framework A Need for Studying Ethics The Responsibilities of the Media An Ethical Approach Defining the Terms Industry Standards Dating You Decide A Starting Framework Player Wannabe: Bill Silver¿s Story The *E*T*H*I*C*S* Rubric Chapter 2: Business Ethics in Mass Media by Martin P. Carlson Key Terms Used in Business Affairs Negotiations Ethics in Negotiations You Decide Ethics and Conflicts of Interest Attorneys and Ethics Agents and Ethics You Decide Managers and Ethics You Decide Corporate Self-Dealing Government Regulation Results of Relaxation of Government Regulation Sample Studio Contractual Provision for Profit Participants Payola You Decide Chapter 3: Ethics and the Role of Producers, Writers, Actors, and Directors Finding Material: The Search for a Good Story You Decide Producing a Student Film Partnering Creating a Partnership Producing on a Tight Schedule You Decide Selling Producers and the Coarsening of the Culture Producer Loyalty You Decide Producer Feuds: Motivated by Ethical Considerations¿or Not? Video Game Producers and Creators Ethics and a Writer¿s Creative Process The Debate over Credits You Decide Actors and Ethics Director Choices You Decide Chapter 4: Controversy and Ethics Fatal Contact: Bird Flu in America You Decide The Jury and Jenny Jones Catching a Predator You Decide O. J. Simpson Redux You Decide Crossing Jordan and Controversy Sex Slaves Controversy or Advocacy You Decide Abortion Children and Controversy Houndog Bastard Out of Carolina Edges of the Lord You Decide Chapter 5: Ethics and Programmers Programming Decisions and Politics Stolen Honor: Wounds That Never Heal You Decide Public Broadcasting and Politics Self-Censorship and Programming Decisions Programmers and the Creative Team You Decide You Decide Round 2 Buyer Enthusiasm and Ethical Behavior Mediating and Ethics Flight 93 Different Kinds of Ethical Questions Facing Programmers Reality and Ethics You Decide Short Takes Animal Ethics When Current Events Impact Programming Decisions Host Actions Borrowing, Copying, and Outright Stealing You Decide MTV and the Programming of Sex Chapter 6: Ethics and Fact-Based Stories What¿s Real and What Isn¿t Documentaries and Ethics You Decide Oliver Stone The Fact Police on the Attack The Fact-Based Police Attack Early The Path to 9/11 You Decide A Million Little Pieces by James Frey Freelance Book Editors and Fact-Based Projects Rights and Ethics You Decide Securing Approvals Can Raise Ethical Concerns You Decide How to Interact with Rights Holders Ethically You Decide Chapter 7: Ethics and Ratings PG, PG-13, TV-MA, and Other Ratings Movie Ratings Billboards and a Film¿s Rating You Decide Television Ratings TV Parental Guidelines You Decide Music and Video Games Audience Measurement: Television and Radio The Battle Gets Fierce You Decide Chapter 8: Journalism and Ethics by Jeffrey Brody You Decide Trial by Press Infotainment Making Up Stories You Decide Code of Ethics Chapter 9: Ethics and New Media by Brian Gross You Decide Ethics of the Internet Services Provider (ISP) Power of the ISP You Decide ¿Free¿ Internet Service Providers You Decide Ethics of Government Interference You Decide Build It and They Will (All) Come Children and the Internet¿To Monitor or Not to Monitor?: The Story of Robbie Kirkland Does Net Neutrality Equal World Chaos? Net Neutrality: A Perfect Solution in an Imperfect World? You Decide The Ethics of ¿Gotcha¿ Political Blogging Individuals and the Internet You Decide Chapter 10: Censorship and Celebrity A Broadcast Standards and Practices Questionnaire Violence Imitable Actions Balance, Errors, and Value Judgments You Decide Sex You Decide A Different BS&P Approach You Decide Pressure Groups From the Perspective of a BS&P Veteran Heightened Sensitivity, or Political Correctness Run Amuck? You Decide Celebrity The Total Picture Revealed Two Biographical Sketches You Decide Lunching Ethically in Hollywood Right to Know? Revealing All You Decide Celebrity Gossip Mel Gibson Tom Cruise Star Jones Celebrity Verification You Decide Celebrity Worship You Decide Chapter 11: Diversity and Consolidation How to Achieve Diversity A Possible Indirect Diversity Connection You Decide Consolidation and Diversity The Center for Creative Voices Advancing an Agenda You Decide Consolidation and Jobs Consolidation and Increased Indecency Exploring Links between Consolidation and Indecency You Decide Chapter 12: The Ethics of Public Relations by Carol Ames Controlled PR Materials Uncontrolled PR and Media Relations *E*valuate *T*ruth and the ¿Story Pitch¿ Bargain *T*ruth or Consequences You Decide *T*ruth and Controlled PR Materials *T*ruth, Word of Mouth, and Internet PR E*thics and Word of Mouth Word-of-Mouth Marketing Association Ethics Assessment Tool: The Ethics 20 Questions You Decide *H*arm You Decide *I*nvestigate *C*odes of Ethics Public Relations Society of America: Member Statement of Professional Values *S*ituation Chapter 13: Ethical Issues in Advertising and Marketing Exploiting Controversy You Decide Product Placement and Product Integration Labeling Product Placement Making Sure Products Are on View You Decide Virtual Advertising Other Ways to Market You Decide Creating Television Promotional Spots and Ethics Are Ethics at Play in Accepting or Rejecting a Promotional Spot? Million-Dollar Fraud You Decide ER -