Johnston, Mark W <br/><br/>
Relationship selling / 
Mark W. Johnston, Greg W. Marshall 
 - 2nd ed 
 - Boston :  McGraw-Hill/Irwin,  c2008 
 - xxvii, 446 p. :  col. ill. ;  27 cm 
<br/><br/>Includes bibliographical references (p. 427-433) and indexes 
<br/><br/><label>ISBN: </label>9780073529813 (alk. paper) 0073529818 (alk. paper) 
<br/><br/><label>LCCN: </label>2006034513 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling<br/>Relationship marketing<br/>Customer relations
<br/><br/><label>LC Class. No.: </label>HF5438.25  / .J655 2008 
<br/><br/><label>Dewey Class. No.: </label>658.85