TY  - BOOK
AU  - Levy,Michael
AU  - Weitz,Barton A.
TI  - Retailing management
SN  - 9780073381046 (alk. paper)
AV  - HF5429 .L4828 2009
U1  - 658.87 
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Retail trade
KW  - Management
KW  - Einf©ơhrung
KW  - swd
N1  - Includes bibliographical references and indexes; Section I; The World of Retailing --; Section II; Retailing Strategy --; Section III; Merchandise Management --; Section IV; Store Management --; Section V; Cases
N2  - "Retailing Management by Levy and Weitz continues to be the market-leading text for the retailing course through its readability, organization, and emphasis on how students can come to grips with real retailing issues while being able to solve problems. The text's logical decision-making focus allows students to discover the process of strategic decisions first before moving on to implementation. Students indicate that this text is "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout."--BOOK JACKET
ER  -