Rethinking the media audience : the new agenda /
edited by Pertti Alasuutari.
- 1st ed
- London ; Thousand Oaks, Calif. : Sage Publications, 1999.
- viii, 212 p. : ill. ; 24 cm.
Includes bibliographical references and index.
PART ONE: THE SHAPE OF AUDIENCE RESEARCH Introduction - Pertti Alasuutari Three Phases of Reception Studies Audience and Reception Research in Retrospect - Ann Gray The Trouble with Audiences The Best of both Worlds? Media Audience Research between Rival Paradigms - Kim Schr[sl]oder PART TWO: THE NEW AGENDA: THE INSCRIPTION OF AUDIENCES Media Figures in Identity Construction - Joke Hermes Cultural Images of the Media - Pertti Alasuutari Legitimations of Television Programme Policies - Heikki Hellman Patterns of Argumentation and Discursive Convergencies in a Multichannel Age Slaves of the Ratings Tyranny? Media Images of the Audience - Ingunn Hagen The Implied Audience in Soap Opera Production - John Tulloch Everyday Rhetorical Strategies among Television Professionals To Be an Audience - Birgitta H[um]oijer `To Boldly Go...' - David Morley The `Third Generation' of Reception Studies