TY  - BOOK
AU  - Lovelock,Christopher H.
TI  - Services marketing
SN  - 0138070660
AV  - HF5415.122 .L68 1991
U1  - 658.8 20
PY  - 1991///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Professions
KW  - Marketing
KW  - Service industries
N1  - Includes bibliographical references (p. 517-518) and index
ER  -