TY  - BOOK
AU  - Kotler,Philip
AU  - Roberto,Ned
AU  - Lee,Nancy
TI  - Social marketing: improving the quality of life 
SN  - 0761924345 (pbk. : alk. paper)
AV  - HF5414 .K67 2002
U1  - 658.8 21
PY  - 2002///
CY  - Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Social marketing
KW  - Behavior modification
N1  - Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy0658/2001007178-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0658/2001007178-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0734/2001007178-b.html
ER  -