Percy, Larry. <br/><br/>
Strategic advertising management / 
Larry Percy, Richard Elliott. 
 - 3rd ed. 
 - Oxford ;  New York :  Oxford University Press,  2009. 
 - xviii, 424 p. :  ill. (some col.) ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780199532575 0199532575 
<br/><br/><label>LCCN: </label>2008038449 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.<br/>Advertising--Management.<br/>Strategic planning.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5438.5  / .P475 2009 
<br/><br/><label>Dewey Class. No.: </label>659.1