@book{8982, author = {Wheelen, Thomas L. and Hunger, J. David,}, title = {Strategic management and business policy :}, publisher = {Pearson/Prentice Hall,}, year = {c2008.}, address = {Upper Saddle River, NJ :}, edition = {11th ed.}, url = {http://www.loc.gov/catdir/toc/ecip0718/2007019734.html} }