TY  - BOOK
AU  - Mooradian,Todd A.
AU  - Matzler,Kurt
AU  - Ring,Lawrence J.
TI  - Strategic marketing
SN  - 9780136028048
AV  - HF5415.13 .M663 2012
U1  - 658.802 22
PY  - 2012///
CY  - Boston, MA
PB  - Pearson Prentice Hall
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -