@book{8993, author = {Cravens, David W. and Piercy, Nigel.}, title = {Strategic marketing /}, publisher = {McGraw-Hill Irwin,}, year = {c2012.}, address = {Boston :}, edition = {9th ed.}, url = {http://www.loc.gov/catdir/enhancements/fy0808/2007049708-d.html} }